I’m annoyed with myself for being irritated by the Boden-blogs article, but annoyed I am. Why be bitchy about Boden? I find their fabrics interesting, any garment I have bought has been well made and, making the most of the special offers, the prices are reasonable.
The catalogue is quirky, but buying a couple of items doesn’t mean you buy into a phoney lifestyle. I buy tee-shirts from Orvis but that doesn’t make me a keen fisherman. I used to read Country Living but didn’t believe it was anything more than a magazine published by the huge Hearst Corporation.
(Oops! Ignore that bit. I was taken in by the C.L. blog con after all.)
However, it’s become fashionable to knock Boden. Rosie Millard in the Independent had a go at them a few weeks back, now it’s Kate Muir’s turn, maybe a few others have joined in. I don’t often read lifestyle articles, my real life is too busy.
Once again I’m reminded of a small girl I saw in our village library, choosing books with pink covers, such is the power of style over substance. A bit like Ms Muir’s journalism perhaps.